PLUM WHITE� is a thick purple ultra high concentrate shampoo that does not contain soap or detergent. Its a natural deep cleansing shampoo that removes stains, oxidation and odors. PLUM WHITE� is the ultimate whitening shampoo ever made! PLUM WHITE� pH balanced, natural, bio-degradable rinses cleanly and leaves a fresh clean scent. Formulated for dogs, cats, horses, puppies, kittens, ferrets & farm animals. MADE WITH: Avocado oil, Aloe Vera, Sesame oil, Dl Panthenol, Vitamin A, Vitamin E, Nettle extract, Chamomile extract, Comfrey extract, Henna extract and other Natural oils, Herbs and Extracts.