Aloe bluing� was formulated to meet the special needs of white and light colored animals. It contains a natural optical brightener, not bleach or harsh chemicals which can irritate skin and dry out coats. Aloe bluing� removes food and tear stains. Aloe bluing� makes white coats sparkle and brightens light coats. It�s ph balanced, safe for dogs, cats, horses, puppies, kittens pregnant animals, rabbits, ferrets & farm animals. Made with: aloe vera, vitamin b5, vegetable protein, optical brightener mild, ph balanced shampoo base.