ALL OUT WHITE� is a thick purple ultra high concentrate shampoo that does not contain soap or detergent. It�s a natural deep cleansing shampoo that removes stains, oxidation and odors. ALL OUT WHITE� is the ultimate whitening shampoo ever made! ALL OUT WHITE� is pH balanced, natural, bio-degradable rinses cleanly and leaves a fresh clean scent. Formulated for dogs, cats, horses, puppies, kittens, ferrets & farm animals. MADE WITH: Avocado oil, Aloe Vera, Dl Panthenol, Vegetable protein, Vitamin A, Vitamin E, Plum Extract, Nettle extract, Chamomile extract, Comfrey extract, Henna extract and other fruit and herbal extracts.